Uniqueness through Cluttering Digital Presence

Uniqueness through Cluttering Digital Presence

Whenever an eCommerce client asks about the length that is ideal of video content, I’m reminded of Abraham Lincoln’s maxim that a man’s legs must be long enough to reach the ground.  So my response is; video content should be long to enough get the job done. There is no video that is standard, whether you’re selling Gucci or 8,500.00 USD handbags. Instead, one needs to answer the relevant question with another question:

• What is this piece that is particular of trying to achieve?
• Is the goal brand building?
• Promotional details?
• Ease of social sharing?

Then the video that is ideal length, for eCommerce at least is 16-20 seconds long if the answer is “yes,” according to compelling evidence from Facebook. But while this may be time that is enough get a point that is single, it’s not nearly enough to allow for complex storytelling required to list product details or technical specs.

Since video content is all about storytelling, let’s go back to the basics of what makes storytelling that is good or writing, it back in the day) as we used to call. Turns out, your high school teachers put so importance that is much a thesis statement for good reason; a strong thesis statement reassures the reader you’re talking about, that there’s a structure you’re going to follow, and most importantly, you won’t be wasting their time that you know what.

The more complex the story that is whole the more time you can use to tell it. Demonstrating how a blouse or dress hangs and moves can be beautifully accomplished in two seconds, but step-by-step instructions for connecting your sound bar to your television or angel that is cake that is making for example, will take longer to show. No video that is in-line that appears in your browsing life should ever be longer than three minutes in any case. Multiple studies have shown that the mark that is three-minute the limit that is outer consumer tolerance. After all, long-form content is the reason YouTube was invented.

Now that the importance of structure has been established, it’s important to acknowledge that web-based video content is different from traditional television and movie content because of its context. Traditional video experiences are lean-back moments when the viewer disengages from other inputs (save for the plight of the screen that is second and gives into the story. But Internet browsing is, typically, a experience that is lean-in. It requires decision that is constant about what to click and what to ignore.

I’ve found the way that is best to explain strategy that is digital to connect it to its analog precedent, and there is no better analog example of web browsing than the souk. The souk is the marketplace that is bazaar that is ancient everything is for sale. What springs to mind when you imagine a bazaar? Crowded alleys where vendors compete for space cheek by jowl? Check rainbows of colors and textures and smells? Check. But, the experience that is most that is consistent of bazaars of Istanbul or Marrakesh is noise.

With everyone hawking a product that is different it’s almost impossible to cut through the commotion. In order to grab someone’s attention and hold it in an environment that is raucous the Internet, you need to be able to deliver value in every expressed word that’s spoken. Tell the consumer what you have, why it’s the best, and how it shall satisfy their needs that are specific. Then distractions like background music, flashy graphics, repetitive claims and B-roll will fall to the wayside if you can get this one principal right. Of course, you could also garner attention by shouting louder than anyone else in the marketplace, but all that’s guaranteed to win you is resentment that is undying.

Once a person actually tunes in to your message, they’ll long remain hooked as you maintain their interest. That includes keeping the story that is whole brief as you can without sacrificing details. The recipe is simple:

·        Open with a thesis statement.

·        Support your story with evidence.

·        The quicker you cut to the chase, the better.

·        So, how long should video content be? More than 16 seconds, but less than 3 minutes.

That’s my thesis and I’m sticking to it. If you have any questions or concerns than you can revert back to us via digital marketing agency in doha. We offers video making, web design in qatar, seo agency in doha and much more services in Doha, Qatar. You can simply forward your inquiry to info@digitalforge.qa.